THE CHALLENGE
The UK pensions business of CACEIS (formally KAS BANK) are prolific in the UK pensions market with their cost transparency solution, working with pension funds across the DC and DB space. The team wanted to accelerate their profile in cost transparency to coincide with a strong sales push across the UK pensions arena. The objective was simple: to help drive sales.
THE SOLUTION
Our first port of call was the development of a narrative for the cost transparency solution, which had strong differentiators relative to similar products. We then looked at the suite of assets we could develop to support an integrated campaign that leverages all marketing channels, including social media.
- We developed a microsite to help us bring together the most important pieces of cost transparency content in one place. This platform supported email and social initiatives and was used by the sales teams in driving prospects for further information post meetings and conversations.
- We developed a range of infographics to bring to life some of the key findings around UK pension scheme costs. These were utilised in sponsored LinkedIn campaigns.
- We constructed a new sales presentations, weaving in the new narrative.
- We wrote placed articles for the PLSA Viewpoint magazine on cost transparency.
THE RESULTS
“Amazing job across the entire spectrum of marketing. They are the one of the most professional and committed group of people I have ever met, with the highest standards of delivery. Thank you for everything you have done for us to date!” – Pat Sharman, Managing Director, CACEIS, UK
